Samsung Not at All Happy With Trump Tweet About Possible Plants Being Built in U.S.

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The power of the tweet swings both ways, and Donald Trump’s recent hasty post about Samsung possibly manufacturing on U.S. soil has not been well-received by the South Korean giant according to reports in the Korean media.

On Thursday, a Reuters report citing unidentified sources reported that Samsung was considering moving a portion of its home appliance manufacturing to the United States.

The sources cited were clear that Samsung was still in the evaluation process, with one source adding that consideration of a move was in response to Trump’s “protectionist policies.”

Trump, however, pounced on the opportunity to thank Samsung.

The tweet went viral in South Korea, and Samsung was not at all amused.

“We feel pressured for (President Trump) thanking Samsung because nothing has been decided yet, but it could give the wrong impression that Samsung may have done something (as he wished),” an unnamed Samsung official told the Korea Herald.

Trump’s tweet could quickly turn into another PR problem for Samsung if they choose not to manufacture in the U.S. the official added.

“New investment plans like building factories take a considerable time to review. But with the president making such a comment first, we could be viewed as withdrawing from a plan that we haven’t even decided yet.”


This appeared originally on Branding in Asia.

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