A South Korean knock-off product copying Canada’s beloved Tim Horton’s coffee franchise made headlines this week in national media outlets in Canada after a report in the Toronto Star about a “Tim Morton’s” coffee spotting in Dongdaemun by a Canadian expat teacher.
According to the Toronto Star, Canadian teacher Mike Elgar spotted a familiar name on packages of instant coffee in Dongdaemun, but upon closer inspection, Elgar realized the coffee was labelled “Tim Mortons” instead of Tim Hortons and snapped this.
This is the second such reported incident of copying the coffee chain after images of a South Korean coffee shop dubbed “Tim House” in Seoul went viral back in March.
Tim Horton’s representatives in Canada are obviously not very amused at the blatant ripoffs.
“While we’re thrilled to see that the Tim Hortons brand is loved and recognized around the world, we’re always vigilant when it comes to protecting our intellectual property, especially as we expand internationally,” Michelle Robichaud, director of public affairs for Tim Hortons, told the Global News.
Tim Horton’s currently operates only in Canada, the United States and the Persian Gulf.
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