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Tech, Not Culture, is King


Foreigners consider South Korea as a country with cutting-edge technology, but only a small portion of them are aware of Korean pop culture, known as hallyu, a survey showed today.

According to the survey, the respondents most frequently come up with technology after being asked to present the word that first pops up in their mind when thinking of South Korea.

The name of the leading mobile phone maker, Samsung, came in second. It was followed by war and Psy, a South Korean rapper whose dance music video, “Gangnam Style,” hit the global stage.

The foreign ministry-commissioned survey was conducted by the consulting firm Samgjong KPMG from October to November on about 6,000 adults in 17 foreign countries, including India, Canada, Mexico, Germany, Turkey and Poland as well as member nations of the Gulf Cooperation Council. Four major powers — the United States, China, Japan and Russia — were not included in the survey.

Despite the growing international popularity of South Korean TV dramas, pop songs and films, South Korea claims only a modest level of recognition among the surveyed countries, the survey showed.

Source: Busan eFM News



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