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7-10-2014 7-07-56 PM

Style Files: Are Meggins the Fashion for 2014? Is Bush Back? And what about Swoobs?


Haps fashionista Christy Swain takes a look at what’s hot and not this spring.

2014: Year of the Meggings?

If you think leggings as pants is a fashion faux pas, then you’re probably not going to be a fan of this trend; leggings for men, affectionately known as: Meggings. Previously only seen on fashion runways and super heroes, meggings are set to go mainstream in 2014 according to Meggings Man clothing line founders, Adam Freck and Andrew Volk. Shoppers can choose from various colors and designs including, basic black, faux leather, metallic, polka dots, camouflage and even American flag stars and stripes. It’s not the first time meggings have made an appearance—Givency debuted them on the catwalk in 2012. However, they were more of a suggestion, paired with shorts rather than a main event. Meggings differ from leggings in that they are specifically designed for men’s bodies, so hopefully that will spare the general public from a moose knuckle epidemic.


Jezebel: Feminists or Mean Girls?

Feminist site Jezebel took the war on photoshopping to a new (low) level, by offering a $10,000 bounty to anyone who could supply them with un-retouched images of Lena Dunham’s (writer, director and star of HBO’s Girls) Vogue photo shoot. Now some may say this is a triumph, to see a real-sized woman featured on a high-fashion bible such as Vogue. And in 2014, we all know about Photoshop now, right?  But Jezebel was not fooled. Was this to fat-shame Dunham? Oh no! This is about Vogue, and what Vogue decides to do with a specific woman who has very publicly stated that she’s fine just the way she is, and the world needs to get on board with that, claimed editor Jessica Cohen. However, when the original images were released by Jezebel, and it was obvious that only minor adjustments had been made, they were left to answer to hundreds of readers who demanded to know what the point of it all was. And, Dunham’s response? I don’t understand why, Photoshop or no, having a woman who is different than the typical Vogue cover girl, could be a bad thing.


Swoobalicious?!

Most consumers are well aware that the beauty industry is not particularly ethical—there’s animal testing, photo shopping, and products that just don’t do what they say they will. For years we’ve been told to shave, wax, exfoliate, cleanse, tone, moisturize… and now there’s a new enemy we have to battle: boob sweat, AKA Swoobs (sweaty boobs, get it?). That’s right, you know that awkward and embarrassing affliction you’ve been battling for years… right?! Well, your sleepless nights are over ladies, thanks to the creators of Bust Dust, Fresh Breasts, and Boobalicious Breast Deodorant. And guys, if you’re feeling left out, don’t worry you haven’t been forgotten: Fresh Balls is available for those times you feel less than fresh.


Bush is Back?

American Apparel is known for pushing the boundaries of fashion; not only with their clothing (will we ever be able to forget the menstruating vagina print t-shirt??), but also in the way they choose to advertise. Past ad campaigns have caused international controversy with nudity, sexualized underage models, porn-esque poses etc. And yet, their latest New York window display has still shocked shoppers the world over. Mannequins displaying the latest lingerie range are also decked out in merkins (pubic wigs) of 1970’s proportions. American Apparel has responded to critics by claiming they are ‘a company that celebrates natural beauty… We created it to invite passers-by to explore the idea of what is ‘sexy’ and consider their comfort with the natural female form. Call me cynical, but I think this might be more about celebrating viral marketing than au-naturale grooming choices.


Spanx? No, thanks!

If you’ve ever worn shapewear or Spanx (the number one brand in the U.S.), then you know they’re not the most comfortable item in your wardrobe… but that’s kinda the point right? For the uninitiated: shapewear is a super tight body stocking worn under clothes by men and women to smooth out any lumps and bumps a.k.a. love handles and muffin-tops. Experts have recently gone on record to say Spanx are not only uncomfortable, but they can actually damage your health, most significantly by compressing your organs, stomach, intestines, bowel, and colon. Side effects can include; acid reflux, heartburn, indigestion, shortness of breath and incontinence—and that’s just in the short term. If you’re unwilling to give up your spandex corset, just remember these words: compressing your organs and reach for a larger sized skirt/shirt.


Racist Bondage Chair Row

Online culture magazine Buro 24/7 sparked controversy recently by publishing a feature on the editor-in-chief of art magazine Garage sitting on a racist chair. Russian-born socialite, gallery-owner, and editor Dasha Zhukova, was photographed posing on a chair designed to look like a life-sized, half-naked, bound, black woman. The artwork is an almost identical homage to Chair by 60’s Pop Art sculptor Allen Jones, wihile the key difference is the ethnicity of the mannequins. Needless to say, massive outrage ensued and the photo was removed from the site… or so you’d think. They merely cropped the image so that only the legs and feet of the chair were visible. Zhukova explained, This photograph, which has been published completely out of context, is of an artwork intended specifically as a commentary on gender and racial politics. In an ironic twist, the original article was posted on January 20th, Martin Luther King Day. How’s that for context?


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