According to research group eMarkerter, tablet penetration in South Korea remains comparatively low with the rest of the Asia-Pacific region with just over 20% of South Korea’s population using a tablet at least once per month, compared with over 45% of the population of Australia, 24.1% in China and 23.3% in Japan.
Haixia Wang, vice president of forecasting at eMarketer, pointed to Korea’s high adoption rate of phablets (a mix of phone and tablet) as one of the causes.
“One major reason the tablet population in South Korea will remain under 10 million this year is the country’s high adoption of phablets, which represent a high percentage of smartphones in South Korea and may make tablets a less attractive option for users who already have a fairly large mobile screen at their fingertips.”
Another factor is the immense popularity of text messaging among South Koreans, which requires the more convenient use of the smartphone.
“Research also indicates that a high share of mobile internet users in the country access the mobile web via smartphone, rather than a tablet or feature phone, and popular mobile service KakaoTalk pretty much requires the immediacy of a smartphone,” explained Wang.
The Latest Haps
The Busan International Ocean Marathon takes place on Sunday, October 2. Some streets on the marathon route will be closed.
The country’s top court has sentenced a South Korean man to 12 years in prison for attempting to murder the U.S. ambassador to South Korea Mark Lippert.
The Kim Young-ran anti-graft law is taking in effect starting today. The law aims to prevent government employees and various officials from receiving bribes.
Busan Subway Lines 1, 2 and 3 have begun emergency services today due to a general strike of the Busan Metro Labor Union.
Busan will light up with K-Pop stars, food and culture for the month of October.
The tentative lineup for guests visiting the 21st Busan International Film Festival for the opening day on October 6th is near completion.
With the nation’s biggest shopping and cultural event “Korea Sale’s FESTA” beginning today, Busan’s distribution industries have begun participating in an all-out competition.
The Busan One Asia Festival is offering free admissions to Taste Busan and the Korean Wave Star & Beauty Collection for foreign guests at BEXCO.
BeFM’s “On the Road Busan” team invites you for a final FREE trip around the beautiful Busan Bay at the Wave Yacht Lounge Closing Party on Saturday, October 8th.
The Busan International Food Expo 2016 will be held in BEXCO from October 6th to the 9th.
The “2016 Jinju Namgang Lantern Festival” will begin on October 1st and end on the 16th at Jinju Namgang Ilwon.
A new survey by MasterCard shows that Seoul is once again the 10th most popular city for travel in the world.
Join forces for good and come participate in the 2016 Superhero Comic Dash! Presented by The H.U.G.S (Helping Us Grow to be Superheroes) Association.
Runners from around the world will gather at the 2016 Busan International Ocean Marathon on Oct. 2.