According to the data from the Korean Film Council, the red hot new Star Wars film, Rogue One, ranked a mere eighth on the local movie rankings last weekend — attracting less than 1 million spectators as of Monday.
The movie’s global box office gross is already bumping a one billion dollar total in ticket sales.
Rogue One was released in Korea on December 28th, and did well, ranking second at the box office, but it quickly fell to 9th eight days later.
According to Lina Jang, writing in KoreaBizwire, Koreans just aren’t that crazy about Star Wars:
The biggest success so far was with Star Wars: The Force Awakens, which attracted almost 3.3 million moviegoers, although it never came first at the box office. Among some 40 countries that screened the film, Korea was one of the few markets, along with Vietnam and Turkey, where the movie failed to achieve the number one spot.
So is the “force” weakening for the Star Wars series in Korea?
Industry watchers and officials point to the lack of connection between the films and the underlying sentiments of Korean viewers. The movies are almost mythical in the U.S., which has a relatively short history as a nation, with “American” themes, making the movies less inspiring to Koreans, they say.
“The films not only fail to emotionally connect with Korean moviegoers, but there are also very few fans here of the original film series,” said film market analyst Kim Hyung-ho.