SEOUL, South Korea – With four new channels and an all-new 24-hour news channel added to your cable system last week, the new channels have found themselves already struggling for ratings.
According to the Korea Times, Chosun Ilbo (CSTV), JoongAng Ilbo (JTBC), Dong-A Ilbo (Channel A), and Maeil Business Newspaper (MBN) all began broadcasting on December 1st, with less than stellar results. The new channels will use cable, satellite and Internet broadcast networks to air news programs, shows, dramas and documentaries.
The four channels are owned by local newspapers, who won broadcasting licenses from the Korean Communications Commission on December 31st last year.
Recently, crime series, action blockbusters and shows about the single woman’s psyche have been popular, signalling a trend toward bolder fare. But for now, the four channels look like they are going to stick to the less gory, less racy genres for now and focus on enlisting high profile talent according to the Korea Herald.
Yonhap News, the country's state-run news agency, also launched a 24-hour news service the same day. News Y will focus more on live broadcasts and dispatches via telephone and broadcast vans rather than refined studio shots and pre-taped reports to make the news feel more real.
For this, news Y prepared an open studio, so anchors can be on air anywhere in the newsrooms of Yonhap News Agency and Yonhap News TV according to Yonhap.
The new channels, which barely made a blip on the ratings radar on their opening day, included multiple mistakes from sound editing to camera shots.