Mobile advertising has been expanding fast in South Korea on the back of robust user demand and a growth in mobile payment, with its size to soon eclipse the Internet-based market, data showed today.
The percentage of mobile advertising expenses spent this year by local companies accounted for 38.4 percent of their total online advertising spending, according to an estimate by market researcher eMarketer Inc.
The figure will likely jump to 54.4 percent next year, surpassing that of the Internet advertising, the report said.
The portion for mobile advertising had only stood at 20.1 percent in 2013, it added.
South Korea, where every eight out of 10 people use a smartphone, has seen a rapid growth in mobile advertising as people tend to consume media or gain information through their handset instead of the Web.
A latest report by Digieco, a research center run by South Korea’s mobile carrier KT Corp., showed that Koreans spent 3 hours and 40 minutes daily using their smartphones in 2014, which is 2.5 times longer than the average time logged five years ago.
Source: Busan eFM News
The Latest Haps
The amount of the food allowance in the Kim Young-ran law may be altered from March in order to help domestic demand.
A South Korean man who was reportedly kidnapped in the Philippines in 2016 was recently found dead by local authorities there.
The population of registered resident in Busan has fallen under 3.5 million two months earlier than was originally expected.
This Friday, January 20th, at HQ Bar KSU sees the return of the monthly Ha Ha Hole, Busan’s only live English comedy show.
Legendary K-pop boy band Shinwha is performing a concert in Busan on February 11th as part of their “Unchanging” tour.
The Busan International Film Festival will begin a little later than usual this year because of the Chuseok holidays.
Watch an episode of Al Jazeera’s 101 East which focuses on why Korea’s youth are fleeing their home country for life and work overseas.
The Korea Grand Sale is underway until February 28th and offer great discounts and cultural performances for visitors.
Are you wondering where the cheapest places food are to buy food for the Lunar New Year’s holidays?
Sulbing, Busan’s famous patbingsu dessert chain, will open its first location in Fukuoka on February 3rd.
Hard Rock Cafe Busan is offering a Wednesday night “Global Day” discount for foreigners.
Gorilla Brewing Company is hosting an “all-you-can-drink” event tonight at the brewery in Millak-dong.
Take a look inside the traditional cultures of the Vietnamese highlands
Officials said today, starting in April, South Korea will check information on inbound air passengers to sort out potential terrorists.
The ISU Four Continents Figure Skating Championships 2017 is taking place February 16-19 at the Gangneung Ice Arena.
Infielder for the Lotte Giants Hwang Jae-gyun has decided to leave the Korean Baseball Organization to challenge the Major Leagues.
The sports ministry said that South Korea plans to spend 937.2 billion won (US$779.7 million) this year in support for the 2018 PyeongChang Winter Olympic and Paralympic Games preparations.
For more about advertising in Asia, check Branding in Asia Magazine