Mobile Advertising Soon to Pass Internet Ads in Korea

212
CHB

Mobile advertising has been expanding fast in South Korea on the back of robust user demand and a growth in mobile payment, with its size to soon eclipse the Internet-based market, data showed today.

The percentage of mobile advertising expenses spent this year by local companies accounted for 38.4 percent of their total online advertising spending, according to an estimate by market researcher eMarketer Inc.

The figure will likely jump to 54.4 percent next year, surpassing that of the Internet advertising, the report said.

The portion for mobile advertising had only stood at 20.1 percent in 2013, it added.

South Korea, where every eight out of 10 people use a smartphone, has seen a rapid growth in mobile advertising as people tend to consume media or gain information through their handset instead of the Web.

A latest report by Digieco, a research center run by South Korea’s mobile carrier KT Corp., showed that Koreans spent 3 hours and 40 minutes daily using their smartphones in 2014, which is 2.5 times longer than the average time logged five years ago.

Source: Busan eFM News


The Latest Haps

NewsEntertainmentLifestyleFood/DrinkTravelSports

Underground Highway From Haeundae to Gimhae Airport in the Works

The construction of a 22.8 kilometer underground highway from Gimhae Airport to Haeundae will be promoted to coincide with the opening of Gimhae New Airport in 2026.

0 comments

Four Injured When Car Smashes into Hanyang Mart in Yeonje-gu

A vehicle smashed into a Hanyang Mart yesterday afternoon next to an apartment complex in Yeonje-gu.

0 comments

China Threatens US B-1 Bomber Flying 70 Miles off of Jeju Island

The US supersonic bomber was in the controversial Chinese Air Defense Identification Zone.

0 comments

City Wants to Reduce Speed Limit on All Roads in Busan

A plan to lower the speed limit on all roads in Busan from the current 60 kilometers per hour to 50 kilometers per hour will be promoted.

0 comments

Ha Ha Hole Returns Friday With a New Theme

The monthly Ha Ha Hole returns this Friday night and it’s looking for female comics to take center stage.

0 comments

New Zealand’s ‘Moses’ to Perform at Basement this Friday

Psychedelic shoegaze from New Zealand, Moses, will be performing in Busan Friday, March 10, on the Busan leg of their Whareama album release tour.

0 comments

Up to 2,000 People Expected to be Involved in “Black Panther” Shooting

Around 2,000 people are expected to be involved in Marvel Comics “Black Panther” shooting in Busan.

0 comments

Nearly Half of Korean Men Suffer Hair Loss in Their 20s

Nearly half of Korean men begin losing their hair in their 20s according to a recent survey.

0 comments

4th Busan International Boat Show Begins Today

The nation’s favorite boat festival sets sail for the fourth year.

0 comments

10 Second Korean: ~ 가주세요 [ gajuseyo ]

Easy and quick Korean expressions!

0 comments

Lunch Special at Nongshim Hotel’s Naedong Restaurant

The Nongshim Hotel is offering a special lunch menu set at its signature Korean restaurant, Naedong.

0 comments

BIWA to Host Mardi Gras Ball in April

The Busan International Women’s Association is hosting a “Mardi Gras Ball” on Saturday, April 22nd at the Haeundae Grand Hotel.

0 comments

Paradise Hotel’s ‘Nampoong’ Presents New Dim Sum Course

The Paradise Hotel’s third floor Chinese restaurant ‘Nampoong’ has introduced a new dim sum course meal for spring.

0 comments

Guam Preferred Travel Choice for Korean Families

A recent survey by Expedia Korea has shown that Guam is the preferred choice for Korean family vacations.

0 comments

Princess Cruises Announces Voyages Focusing on Japanese Festivals and Heritage Sites

The voyages are designed to offer opportunities to explore the wonders of UNESCO World Heritage sites and to participate in some of Japan’s largest and most celebrated cultural festivals and special events.

0 comments

Jeju Air to Offer Big Promo on all its Flights From Gimhae

Jeju Air will hold a big promotional event with great prices on domestic and international tickets from the 23rd of March through the 5th of April.

0 comments

Sajik Stadium to Charge Parking From this Year

Drivers will have to pay for their parking at the attached parking area of Sajik Stadium starting from the next month.

0 comments

Giants to Have Two Lee Dae-ho ‘Cheering Zone’ Home Games

The Lotte Giants, will have a special “Lee Dae Ho Cheering Zone” at the opening home game on April 4th and the first weekend home game on April 8th.

0 comments

Guide to Trekking in Seoraksan National Park

What is the perfect season in the Korean peninsula to hike and camp in Seoraksan National Park?

0 comments

 

For more about advertising in Asia, check Branding in Asia Magazine

Comments

comments

HQ bar