South Korean airlines are ramping up efforts to lure Chinese tourists, company officials said today.
It comes as the spread of Middle East Respiratory Syndrome (MERS) shows recent signs of slowing down,
Local airlines were hit hardest by a plunge in inbound tourists due to the outbreak of the potentially deadly disease, which has claimed 36 lives since the first confirmed case on May 20th.
As the outbreak seems to be subsiding, air carriers are gearing up to attract more travelers, especially Chinese tourists, through diverse tour programs aimed at dispelling lingering fears over MERS.
According to industry and government data, the number of airline passengers came to around 6 million in June, down 10% from the same month a year earlier.
The number has been steadily recovering in recent weeks as the summer vacation season kicks into full swing.
Korean Air Lines said that 200 Chinese people have been invited to South Korea, adding that the delegation, including travel agents and journalists will stay here this week to visit major tourist destinations.
Source: Busan eFM News
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