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asian film market

Largest Asian Film Market Has Successful Run

The Asian Film Market 2014 successfully closed after four days of events with the highest recorded number of Market Badge holders. This year’s Asian Film Market showcased a new venue, original events, an increased number of participants, and more diverse involvement from industry that led to highly satisfied Market participants and successful results. 

The number of newly participating international film organizations increased and showed growth in quality and quantity. Compared to last year, the number of market booths jumped from 172 to 223 (the exhibition area), a 30% increase, and recorded the highest number in the Asian Film Market history. The total number of Market Badge holders increased to 1,566, an approximately 23% increase from last year. The Asian Film Market demonstrated its strength as a film market with its rise of sales results from the approximately 200 market booths, increase in the number of APM business meetings, as well as high evaluation of pitching events including Book To Film. 
 
The Asian Film Market 2014 achieved its initial aim of expansion of global business confirmed by a significant increase in the number of new participants. Particularly, management companies’ booths, first-time Market participants, received many queries in regards to actors and much interest from production companies. JYP Entertainment’s active exchange with China regarding drama and film production led to continued enquiries. Visitors found the Asian Film Market 2014 to be a great place to meet global professionals from all over the world and not just Asia. The KOFIC (Korean Film Council) booth proved domestic and international enthusiasm for the Korean film industry with its high number of visitors. The Project Meeting Zone of Korean Film Center remained busy throughout the Market period with business meetings. A total of 12 International Co-production Development projects completed approximately 200 meetings. The Korean Film Center, comprised of 10 post-production and sales companies, carried out over 40 meetings. 
 
The active participation in the Asian Film Market 2014 by Chinese companies stood out. China’s iQIYI signed exclusive rights for approximately 40 LOTTE Entertainment, and 50 FINECUT films. iQIYI, China’s largest online video platform, is a company responsible for exclusively distributing the popular Korean drama, My Love from the Star, to great success. 
 
Book To Film, a program that acts as a bridge between publishers and film professionals, finalized 90 meetings after its pitching event; this is a reflection of the current international trend of cinematizing diverse genres of published content. Sung Suk-je’s The Invisible Man (Changbi Publishers), Chon Minsik’s The 13thMonth (Bookfolio), and Joo Jin’s The King’s Code (GOZNUCK) were popular items. The meetings between publishers and film professionals were detailed and are expected to create sales. Asian Star Casting Forum, and Stars Line-up were introduced this year following the increase in the co-production and casting between countries. Management companies from different countries provided information about actors and global business strategies. Producing Blockbusters: 10 Korean Producers of Record-Breaking Hits answered high level of interest with an in-depth discussion on Korean cinema industry to a crowded venue.
 
85 films from 15 countries were screened 96 times in total at the Asian Film Market 2014. Of these, 17 films from the 19th Busan International Film Festival were included and the number of Market premieres increased to 67 from last year’s 60. The online screening service was provided for 297 films, including 202 festival films, for participants’ convenience. Market Badge holders can watch selected films until October 31 on the online screening homepage (http://os.asianfilmmarket.org/).


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