KakaoStory, a photo-sharing service operated by Daum Kakao Corp., was the most popular social networking service (SNS) in South Korea last year, a poll showed today.
The service outpaced Facebook and other global platforms.
According to the survey conducted by Hankook Research on 9,381 people aged between 13 and 69, 51.8% picked KakaoStory as their most-used SNS last year.
Daum Kakao is the operator of KakaoTalk, a free mobile messenger that has 35 million local users in the country of 50 million.
Facebook followed with 28.5%, while Naver’s group-interaction service BAND held 23.6% of the market.
Naver operates South Korea’s most-visited web portal and also has free messenger LINE under its wing.
By age group, those in their 30s and 40s preferred KakaoStory and BAND services that can be shared with only authorized acquaintances.
Younger users in their 10s and 20s however chose global SNS brands, such as Facebook and Twitter.
Source: Busan eFM News
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