iPhone Captures a Record 33 Percent of Korean Market

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CHB

Apple’s iPhone 6 marks the highest ever market share by a foreign brand in the South Korean mobile market.

With the release of Apple’s larger screen iPhone 6 series, the Cupertino, California-based company has put a big dent in Samsung’s dominant slice of the home turf market.

Apple captured a record 33 percent market share in South Korea for the month of November, which was the highest ever for a foreign brand. This caused Samsung’s share to drop to 46 percent after hovering around 60 percent for the five months prior.

This according to a report released Wednesday by Hong Kong-based market research company Counterpoint.

Apple-Korea-Nov-2014“iPhone 6 and 6 Plus have made a difference here, denting the competition’s phablet sales,” Counterpoint analyst Tom Kang said. “If there was a better supply of iPhone 6 and 6 Plus 64 GB and 128 GB models, then Apple’s share could have climbed to the 40 percent level.”

 

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