Have Your Say: Seoul’s New Tourist Slogan

10
Gugak Center

The nation’s capital has decided to finally scrap its long-running “Hi Seoul” campaign which it introduced in 2002. The Seoul City government described the slogan as “a homonym of “high,” it expresses Seoul’s vision of becoming one of the greatest metropolitan cities in the world.”

Though the slogan has been mocked by branding experts and expats alike for years for its wording and amateurish design (not to mention what looks like the colors of Romania), the city has finally taken steps to change their slogan once again.

The goal, as the city states with the new design and slogan, is “to attract 20 million foreign tourists and become one of the world’s top three global MICE cities. In order to develop the new city brand, the establishment of relevant infrastructure and the strategic management and use of city branding, an invisible asset, is critical.”

While the city has toyed with other campaigns, namely “Infinitely Yours” in 2009 and the unremarkable “Seoul, My {  }” where you could insert your own word, those also apparently failed to make an impression.


Slogan_of_Seoul_Hi_Seoul_Soul_of_Asia.svg


But are the three new choices any better? Here are the three options which have been selected to replace it.

1. I.Seoul.U. — According to the city, it suggests where two individuals can co-exist

2. seouling — The non-capital letter is not a mistake. This slogan represents a city going under constant change

3. SEOULMATE — The slogan suggests that the city can be friendly like a “soulmate”

Voters can cast votes until October 26th at the seoulbranding.co.kr website. The online vote will account for 50% of the final vote which will take place on October 28th in addition to votes from 1,000 citizens and a professional selection committee accounting for the remaining 25% each.

Have your say — Which one would you choose or would you recommend the city government to toss the three and choose something else?

Logo Image: Wikicommons

The Latest Haps

NewsEntertainmentLifestyleFood/DrinkTravelSports
studyy

Korea Falls in International Education Rankings

Korean students fared worse this year in the OECD’s PISA rankings, which assesses the quality of secondary students around the world.

0 comments
rose

“Comfort Woman” Passes Away in Gyeongnam

A 93-year-old victim of Japan’s wartime sexual enslavement living in Gyeongnam passed away yesterday.

0 comments
busan subway station

Busan Metro Rates to Rise From Next February

Prepare to pay more next year as fare hikes in public transportation are on the way.

0 comments
Source: Filmlinc.org

Japanese Cinema Premier Festival to be Held at the BCC

The “Japanese Cinema Premier Festival,” will be held from the 10th, for two days, at Busan Cinema Center.

0 comments
Image: YouTube

SNL Korea Women Under Fire for Groping Male Hosts

Some female cast members of SNL Korea are under fire after a video of them sexually grabbing a popular K-pop boy bands genitals has sparked outrage on Korean social media.

0 comments
Image: YouTube

Have Your Say: Do You Like Busan’s Newest Branding Video?

The City of Busan has released its newest branding film entitled “Busan Brand Film” in hopes of promoting the city domestically and internationally.

0 comments
reindeer

Join the Gwangan Reindeer 5K Dash

For those looking for a little holiday exercise and fun, the Gwangan Reindeer 5k Dash is taking place on December 18th.

0 comments
Source: Filmlinc.org

Japanese Cinema Premier Festival to be Held at the BCC

The “Japanese Cinema Premier Festival,” will be held from the 10th, for two days, at Busan Cinema Center.

0 comments
hacking-korea

South Korea’s Military Cyber Command Hacked by North Korea

The branch of South Korea’s military set up to guard against hacking has itself been hacked by North Korea. A military spokesman told the BBC that classified information was thought to have been stolen, although it is not clear exactly what data was accessed.

0 comments
Image: Gorilla Beer Co.

Busan Beer Tour Hits Five Gwangalli Favorites

Five of Gwangalli’s favorite craft brew places are teaming up for the “Busan Beer Tour”.

0 comments
wine-

Busan Wine Club Hosting Special Christmas Event

Start the Christmas season off right at the Busan Wine Club’s 8th wine party on 17th of December.

0 comments
Paris-Baguette

Paris Baguette Increases Prices as Administration Costs Rise

Korea’s leading bakery chain, Paris Baguette, has announced that it has increased prices on 193 of its store items.

0 comments
Image: SR

New Super Rapid Train Service in Korea Begins Friday

High speed rail travelers will have a new option on the Korean peninsula as the SR bullet train service begins this Friday.

0 comments
The sun sets on the gorgeous French countryside.

Self-Guided Food Tours in France – Check out this Interactive Guide

France is renowned for its creative use of fresh market produce, and our hoteliers pride themselves on serving fare of the highest standard. Enjoy delicious food and elegant wines as you recall the highlights of the day.

0 comments
marinabaysandsinterior

24 Hours at the Marina Bay Sands Singapore

Marine Bay Sands in Singapore has become the standard for not only luxury, but also noted as the place to go if you’re on a vacation to the southeast Asian tourist mecca.

0 comments
Image: Busan City

City to Tear Down Gudeok Baseball Park and Gymnasium

The city office has decided to tear down Gudeok Baseball Park and Gymnasium and operate it as an exercise park in a smaller scale.

0 comments
soccer

South Korean Footballer Booked on Rape Charges

According to the police yesterday, a South Korean football player has been booked on charges of sexually assaulting a woman.

0 comments
tennis

Korea’s First Indoor Tennis Facility to Open in Sajik-dong

Busan Sports Council says that it will test-operate the Busan Indoor Tennis Facility in Sajik-dong for free starting today for 16 days to celebrate its opening.

0 comments

 

 

Comments

comments