Starting today, cigarette packs in Korea will be sporting one of 10 graphic images showing the harmful effects of smoking.
A diseased lung, a hole in a throat, and rotten teeth were among the 10 pictorial warnings unveiled by the Ministry of Health and Welfare earlier this year.
While the new packs are scheduled to make their debut today, it’s expected to be a full month before all are out in circulation due to production and distribution procedures.
The ads will also be replaced every two years.
The Ministry of Health and Welfare is hoping to cut the smoking rate of men to 29% by 2020.
The rate dropped under 40% for the first time this year when it hit 39.1%