The 20th Busan International Film Festival will partner with Google Korea to provide viewers with a special opening ceremony experience and other events that plan to give it a more unique experience online.
Google Korea will internationally premiere the interactive webpage, “Google Play inside BIFF” after the opening ceremony and during the festival. The webpage will utilize Google map’s 360-degree panorama ‘street view’ techniques to showcase the opening ceremony event in which the viewer can vividly experience the festivities.
The service will allow viewers to click on participating actors and directors for their filmography as well as watch the related films through Google Play.
Audiences can visit the offline experience center at the Google Play booth for a chance to win a Chromecast in a free giveaway in addition to a complimentary promotional code for a free film on Google Play.
“The 20th Busan International Film Festival will cooperate with Google for the convergence of film and IT. We hope this service will promote the Festival to viewers around the world,” sad Busan International Film Festival director Lee Yong-kwan.
Google’s head of APAC Device, Content and Retail Marketing Paul Kim also states, “We want to help BIFF and other splendid Korean cultural content go global using our technologies. With the fusion between culture and digital technology, movie fans will be able to enjoy the festival in much more diverse ways.”
The 20th Busan International Film Festival gets underway October 1 to October 10.
Lead image: Marketingweek
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