E Mart Traders Sales Soar on Pokemon Go Effect


E Mart Traders in Seomyeon has been one of the main financial recipients of the Pokemon Go game in Busan.

As many of the players enjoy playing in Busan Citizen’s Park, gamers looking for a rest or snack have been flocking to the super store for a quick meal or a battery recharge.

Sales of cellphone auxiliary batteries are up 400% over last year, as well as smartphone gloves, which are up over 100%.

Beverages such as sodas and sports drinks are up 34.3% while food items like sushi, salads and deli items are up 47.5%.

The phenomenon has become known as “pokemonomics”, where local businesses sales increased brought by the game.



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