The controversial “I.Seoul.U” slogan is going to stay as Seoul mayor Park Won-soon broke his silence on the issue Monday.
During a luncheon at City Hall in the nations capital Monday, Mayor Park acknowledged that the city’s new slogan is off to a rocky start, but hopes the campaign, which cost the city around 700 million won, will win the hearts and minds of its critics.
“I had expected the slogan would be received positively but it wasn’t,” he said. “Many slogans of cities around the world receive criticism at first. After awhile, I expect the negative reactions will change.”
The new slogan, which was selected October 28th has come under intense criticism from the public as well as branding professionals as the newly chosen slogan makes little sense.
However, the mayor is hopeful that people will leave the new slogan open to interpretation.
“I.Seoul.U can mean anything,” he said, as he compared the new slogan to the rather successful “Incredible India” campaign which he feels may only be used for a short time as it is “unchangeable”.
The city plans to spend 1.5 billion won next year promoting its new slogan.
Image: Facebook/Seoul Metropolitan Government
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