BUSAN, South Korea – As part of its Visit Korea Years 2010-2012 campaign, starting January 10th and running through the end of February 2011, the Visit Korea Committee will launch the “Korea Grand Sale.” The 50 day event is sponsored by the Ministry of Culture, Sports and Tourism, the Visit Korea Committee, the Korea Tourism Organization, as well as Local Governments including Busan, Seoul, Jeju, Daegu, Gyeongbuk, Jeonnam, and Gangwon Province.
The Busan Grand Sale is part of the larger nationwide sale which is unique compared to Hong Kong and Singapore’s version of nation promoting, by incorporating all facets of tourism. More than 2,000 department stores, shopping malls, hotels, restaurants, cruises and other tourism attractions nationwide will be participating in the event, in hopes of increasing tourism while offering great discounts — up to 50% — to visitors.
An opening ceremony will kick it off, and street events will be held throughout the sale to promote Korean culture and to showcase tourism and shopping around the country. There is also a smart phone application which can be downloaded, making it possible to see the participating companies and discount information, as well as using the mobile coupons. That’s the way to go, if you ask me.
The three major department stores, Lotte, Shinsegae and Hyundai, as well as the duty free shops at both Paradise and Lotte will all be offering discounts, as well as major hotel chains offering specials on food, drink and accommodations, including a free nights stay if you book more than three nights at the hotel.
To take advantage of the sale, you need to pick up a coupon book or discount card, which are available at Gimhae International Airport, Busan Station, Tourist Information Centers around the city, the Ferry and major hotels. Free shuttle buses will also be operating between Busan and Gyeongju daily, from 8:30 a.m. at the Lotte Hotel in Seomyeon. There is also a bus running from the Paradise Hotel at 9:00 a.m., however, they take Mondays off. You can find more information at www.koreagrandsale.or.kr