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BeFM Expands Frequency Band, Revamps its Programs

With spring coming up, the Busan English Broadcasting (Busan e-FM) radio station will greet listeners with an overhaul. The revamp will include the enlargement of its frequency band, the expansion of Chinese shows and the overall modification of programs.

By adding the new frequency band FM 103.3MHz to the existing FM 90.5MHz, the local radio station will be heard in areas such as northern and western Busan, along with Gijang and Jeonggwan. The channel is also seeking to resolve its reception problem by installing three transmitters in Noksan, Jeonggwan and Gijang.

As a result, Busan English Broadcasting’s reception rate has jumped from 67 percent to 82 percent in the overall Busan area and from 38 percent to 92 percent in the western part of the city, meaning that it has significantly improved its reception problems.

Moreover, its foreign-language broadcasting will be increased. The Chinese show that used to air from 9 p.m. till 10 p.m. every day will be extended to become a two-hour program, airing from 8 p.m.

This is part of Busan’s specialized program to cater to the ever-increasing number of Chinese tourists in the city.

The news and tourism program targeting Chinese nationals has a high impact as it delivers major Busan-related news, details on the latest festivals, events, tourism information and local Chinese news in partnership with China’s Qingdao Broadcasting Company. In the future, more foreign-language programs will launch such as Japanese and Vietnamese shows for multicultural families.

On top of these, the much-loved “Let’s Talk Busan” will be revamped to become “NewsRoom 905,” which will air for one hour on Fridays from 7 p.m. It is a current affairs program that deals with big-ticket issues related with the city.

“NewsRoom 905” is a place that shares perspectives, ideas and voices with a fresh take on the issues that affect Busan. The program will disseminate hot weekly news under names such as “News Highlights” and “Busan Weekly” and will provide a place to analyze regional issues with experts.

Host Yoo Lian brings her wealth of experience, both national and international, to stories that people from Busan are talking about.

The host of the program said, “NewsRoom 905 will be the best news magazine program that wraps up the week. Don’t forget to stay tuned to NewsRoom 905 on Fridays!”

Busan BeFM Homepage: www.befm.or.kr

Source: Busan City News


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