Super Sale On TVs At E Mart

SEOUL, South Korea - Starting tomorrow, the Korean megastore E Mart will start selling TVs at reduced prices of 40% from other stores around the country.

The retailer will start selling their own brand of TV "Dream View" at high discount prices. A 32-inch LED TV will priced at 499,000 won, much cheaper than a Samsung or LG for the same product.

“Our price is the honest price,” said an E-Mart official. “We think the prices of Korean TVs will have to be adjusted [after this].”

The move comes after other retail giants Lotte Mart and Home Plus also rolled out cheaper TVs under their own brand this summer.

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