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Automakers Prefer Gwangan Bridge for Advertising



The Diamond Bridge, or Gwangan Bridge, has become a popular filming location for motor advertisements.

The Busan Film Commission announced that four major Korean motor brands including Hyundai, Kia, Renalt-Samsung, and GM Korea have produced their new model advertisements on Gwangan Bridge.

The popularity of the bridge is noted for its appearance with spectacle backdrops such as the beach’s coastline, and skyscrapers in Marine City.


For more about advertising in Asia, check Branding in Asia Magazine.



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